PR Campaigns

COM 584 ? Public Relations Campaigns
This course focuses on a systematic process of public relations, including research, strategic planning, communication tactics and evaluation.  Through an extensive public relations campaign project, students understand and practice the multifaceted and strategic nature of public relations.  The course involves case studies, group problem-solving, writing, production and client relations work.
Spring 2010
– syllabus
– campaign project instructions
– campaign grading rubrics
– presentation grading rubric
– peer evaluation